Context

Advertising in Poland in the 90s broke into public space brutally. Plastic foil cut in the form, hot bent plexiglass, and the catalog of available letters from Helvetica to Copper Black allowed for any „words cut-bend” fulfilling the whims of awakened capitalism. Advertising, feeling no limits in the realities of the newly forming state, exploded with thousands of signs, stickers, roadside signs, and billboards that have obscured our city centers for many years.

Poster Play is created by creators, practitioners in the field of graphic design, illustration, motion design, web design and designing visual information systems (wayfinding). We look at changes in the category in which we operate, examine the directions of its development, test new formats and toolsfrom a contemporary designer workshop. Poster Play is a space for experiment, formal play, and trying new techniques and technologies for shaping the image. We look closely at such concepts as: artificial intelligence, hacking, deepfake, machine learning, developed and virtual reality, multisensory space. We act with care for public space, being a training ground for changes in creating visual languages with which we will «talk» in 2, 5, 10 or 20 years.

The exhibition, which will be the main event of the Poster Play project, is carried out in a hybrid formula, which means that some of the authors were invited to cooperate on a curatorial basis, and you can become one of the 3 authors selected in the international competition. The Winners’ designs will be presented at the exhibition next to the works of outstanding Polish designers.